Where listeners turn into customers.
Client
Audion's adtech offers publishers the tools to embed ads into their content, generating new revenue streams with detailed insights on listeners engagement. Brands rely on its reach and targeting capabilities to create contextualized audio campaigns that drive measurable ROI.
Builders
Pierre Roux
Daijo Togashi
Project type
Narrative Design
Positioning
Brand Strategy
Verbal Identity
Visual Identity
Website Design
Strategic narrative
Connecting the dots in digital audio advertising. Roupi was tasked to define Audion's positioning, package its commercial offering for publishers and brands, and design the brand identity and website.
A global offering, from publishers to advertisers.
Audion connects publishers and advertisers worldwide, offering a unified platform for targeted reach and impact in the audio market. We manifested this by creating a visual representation of their global offering.
The platform for pro audio publishers.
Tailored for professional audio publishers, Audion provides advanced tools for content distribution and monetization. Many alternatives exist to host the content, but few offer as many ways to generate revenue as Audion CMS does.
Advertising campaigns that sound right.
The audio adtech enables dynamic optimization of campaigns based on location, time, weather and many other variables. What mattered here was to convey the benefits - and business results - of contextualized ads.
"Roupi demonstrated a remarkable ability to quickly grasp complex topics and turn them into effective solutions.
The quality of their execution is superior, ensuring our projects are not only completed on time but also exceed our expectations."
Arthur Larrey
CEO & co-founder @Audion
