A new circular economy model for online brands.
Client
Nopli, offers brands a second hand section on their website and handles logistics from resellers to customers.
Builders
Pierre Roux
Daijo Togashi
Project type
Narrative Design
Positioning
Brand Strategy
Verbal Identity
Visual Identity
Website Design
Strategic narrative
Resale, rewired for e-commerce. The first challenge was to promote the necessity of implementing circularity as part of brand’s offering. But it takes a whole team to handle a second-hand e-shop. And that’s where Nopli comes into play. Brands do not have to lift a finger.
Where customers deal together.
Nopli's business model is unique. Implementing a CtoC marketplace allows brands to dive into resale without operating it themselves.We angled the narrative to make such positioning the obvious choice for any online brand.
"Roupi’s expertise is at the crossroads between marketing, business sense and creativity. Acting as a sparring partner to challenge our positioning, they suggested new angles with a fresh eye."
Max Herrmann
CEO & co-founder @Nopli
