Building blocks for non tech founders.
Client
Plasma helps businesses turn data into operational intelligence that can be used by AI agents.
Builders
Pierre Roux
Daijo Togashi
Project type
Positioning
Narrative Design
Brand Strategy
Verbal Identity
Visual Identity
Website Design
Product Design
Strategic narrative
Build a new model, not a new tech. We positioned Plasma as the most sustainable alternative for non-tech founders willing to build data-driven models. Indeed, it covers any technologic need, without the burden of hiring a tech team, or the limitations of scaling a bundle of SaaS apps.
Platform Models for innovative companies.
Plasma’s ultimate value is to refocus founders on business, rather that building technology blocks that already exist out there. This narrative takes a deeper meaning in the current economic context, that calls for efficiency.
Building blocks for non tech founders.
We positioned Plasma as the most sustainable alternative for non-tech founders willing to build data-driven models. Indeed, it covers any technologic need, without the burden of hiring a tech team, or the limitations of scaling a bundle of SaaS apps.
"The way Roupi articulated Plasma's messaging and identity positioned us as a leading AI company."
Jean-Baptiste Guerraz
CTO & co-founder @Plasma
