Airport shopping for busy travelers.
Client
Inflyter simplifies duty-free shopping for air travelers. Passengers can browse, reserve, and purchase duty-free products online before they arrive at the airport. They avoid queues, save time, and enjoy a smoother journey.
Builders
Pierre Roux
Daijo Togashi
Project type
Positioning strategy
Identity
Web & mobile experiences
UI Design
UX writing
Strategic narrative
Enjoy your airport moment. Airports are seen as transit zones. Places to pass through, not enjoy. But for many travelers, this time in-between holds untapped value: a chance to pause, explore, indulge. With Inflyter, we flipped the script: instead of rushing through, travelers are invited to embrace the airport as part of their journey.
Redefining the duty free shopping experience.
We built a narrative and identity that repositions the airport experience. Instead of framing it as lost time, we turned it into a meaningful part of the journey: a moment to pause, explore, and enjoy.
Duty Free shopping, outside the airport.
We designed a web app and website experience that extends the duty-free moment beyond the terminal. Travelers can browse, reserve, and purchase products before they even pack their bags.
An airport mobile app for easy collection options.
For travelers on the move, simplicity is everything. We refined Inflyter’s mobile app to offer clear, easy collection and pick-up options at the airport. From browsing to checkout, every interaction is designed to fit seamlessly into the traveler’s flow, so they can shop on their own terms, without the rush.
"Roupi helped us turn a complex service into a simple, engaging story. Thanks to their work, ‘Enjoy your airport moment’ is more than a tagline: it’s a promise we deliver on."
Wassim Saadé
CEO & co-founder @Inflyter
