Find your angle with Narrative Design.
Roupi helps companies speak with a unique voice so people relate to their speech, their identity and the experiences they deliver.
Customers, partners, future employees, investors. Each expects a different story, a specific promise. How do you keep the fire alive while speaking to all? Bend your story too far, and it loses its spark.
No consistency, no trust.
More than ever, people seek brands they can believe in.
Leaders who stand for something. Stories they relate to.
Experiences that feel made for them.
Narrative design makes your positioning, product and branding consistent.
Strategy is easier to articulate. Everyone can explain what your company does, and how it differs from competitors in the market.
Your brand shows your ambition. It’s not just visuals. It’s about crafting a presence that truly reflects where you're headed.
Product is aligned with the mission. Features are beyond functional - they carry meaning. Users reuse and recommend your services.
Meet Roupi, narrative partner.
01.
Strategic Narrative
Based on the change you want to make happen, Roupi defines a unique angle for your company and crafts the narrative components that will bring it to life.
Strategic Narrative work starts with an immersion phase: we listen and observe all the things that may be relevant for your future business transformation.
02.
Storytelling
Components
Great storytelling speaks to emotions first. At Roupi, we shape your narrative around four interconnected components designed to resonate deeply with your audience.
From the personality in your voice to how you make users feel, our approach ensures every interaction creates emotional impact, building lasting connections between your brand and your audience.
03.
Audience Touchpoints
Every interaction is an opportunity to evoke emotion and build meaningful relationships. At Roupi, we shape your key touchpoints into emotional experiences that resonate deeply with your audience.
Whether digital or physical, each moment is carefully crafted to spark feelings, inspire action, and leave lasting impressions.
Roupi is not an agency — we're your partners. A studio made of experienced builders from startups who made the news for decades. Relentlessly, we deliver and take things further.
Where listeners turn into customers.
Build a new model, not a new tech.
The agency for AI agents.
Motus, revived for a new generation of players.
Enjoy your airport moment.
2nd hand, rewired for e-commerce brands.
Tomorrow's healthcare, inspired by your care.
Payments on your terms.
Closer to the doers.
A touch of softness in your home.
Predictable and scalable customer relations.
